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What's the Best White Paint That Doesn't Look Yellow or Too Stark?

Painted your walls white and somehow got… cream? Or that lovely "hospital waiting room" vibe? You're not alone, and it's not the paint's fault. Here's why white never behaves the way you expect, and how to pick the one that's actually right for your room.

6 days ago4 min read

Working with clients across the UK, North America and Australia from Italy has taught me things about running a design business that I never would have learned staying local.

The biggest one: when you remove geography from the equation, you also remove a lot of the limitations, on your clients, your pricing, and your schedule.

Drop a 🌍 in the comments if you’re already working internationally, or tell me where your dream client would be based. I’m curious.

And if you want to know how the system works behind the scenes, comment BLUEPRINT. 👇

The amount of time designers lose on admin that could be templated is genuinely painful to think about.

Your proposal shouldn’t take two hours. Your onboarding email shouldn’t be written from scratch every time. Your client update shouldn’t require a 45-minute call.

These are all systems. And systems can be built once and used forever.

The Virtual Studio Blueprint is the system I built for myself, and then packaged so other designers don’t have to start from zero.

Comment PROPOSAL and I’ll send this template to you FOR FREE👇

I’m not going to throw out a revenue number because that would be misleading, what you make depends on your offers, your pricing, and honestly, how well your backend is set up.

What I can tell you is this: the designers I see struggling virtually aren’t struggling because of talent. They’re struggling because they’re running a virtual studio on an in-person mindset.

The shift happens when you build the system first. Then the income follows.

Comment BLUEPRINT and I’ll send you the details on the Virtual Studio Blueprint, the exact workflow system I use to run my studio. 👇

North-facing rooms are responsible for more paint regrets than anything else I see in my work, and the frustrating part is that it’s completely avoidable once you understand how light affects colour.

Save this carousel before your next trip to the paint store. Seriously.

And if you want me to look at your specific space and tell you exactly what will work, comment CONSULT below. 👇

The biggest mistake I see? People start with the colour they love and work backwards. But your room doesn’t care about your Pinterest board, it cares about light, undertones, and what’s already in the space.

➡️ My Color Code Method always starts here. Before we even open a fan deck.

Save this if you’re in the middle of choosing colours for your home, and drop a question in the comments if you want me to break down any of these steps further.

Or comment CONSULT and I’ll send you the details on how we can work on this together. 👇

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What's the Best White Paint That Doesn't Look Yellow or Too Stark?

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